Content Marketing for Tourism Business

Gain insight into how you can improve your content marketing to grow your business.


What You'll Learn

Content Creation for Travel Planning
Learn about the fundamentals of content marketing, including the five phases of travel planning and the ideal content to reach target audiences within each phase. 
Developing Your Content Strategy
Learn how to identify and understand your target audience in order to source relevant content and develop your content strategy.
Content Marketing Tools

Find out which content marketing resources you can use to track, update, and measure your content, including search engine optimization (SEO) and digital asset management tools.

  Course Duration: 55 min.
  Course Language: English
  Closed Captions: English & Spanish
  Lifetime Access
  Shareable Course Certificate
 100% Online Lessons


Course Description

In under one hour, this three-part course will teach you how to develop and manage your content strategy. You will learn how to create relevant, quality content for all five phases of the travel planning cycle, how to adjust content according to marketing channels and your target audience, and how to create and execute a content calendar using various marketing tools.


WeTravel's Academy

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We have a bunch of great, free, and 100% online courses for you.

Frequently Asked Questions

Do I need to pay to access this course?

No, this course is entirely free! All you have to do is enroll in the course and you will be given free, lifetime access to the video lessons and course materials.

Do I need to be a WeTravel client to access this course?

No, you do not need to be a WeTravel client to enroll in any of our Academy courses. Our courses are available to everyone!

Can I message the instructor directly?

Unfortunately, you cannot message the course instructor directly, however if you have any questions or want additional information please contact: community@wetravel.com

If I have a question or need help, who should I talk to?

If you have any questions or need help with the course, please email community@wetravel.com and someone will get back to you as soon as possible!

Will I get a certificate after finishing it?

Yes! We want you to be able to share your achievement. Upon completion of any Academy course you will receive a Course Certificate directly to your inbox that you can share with your network!