Free webinar series presented by WeTravel

CRO 101: Optimizing Your Tour Page

Tuesday, February 28th ● 1h
12 pm PT 3 pm ET 8 pm GMT

Join WeTravel for a comprehensive introduction to CRO (conversion rate optimization) to improve your tour page and sell more trips. Learn from industry-leading coach Kelsey Tonner, and have the opportunity to benefit from his expert advice on how to optimize one of your tour pages during a live feedback session and Q&A. 

Can’t make the live event?
Register anyway and we’ll send you the recording! 



Join us on February 28 for the latest webinar in WeTravel’s The Business Behind Travel series, to gain expert insight insight into a critical, yet often overlooked marketing strategy: conversion rate optimization. During this one-hour webinar, industry leader Kelsey Tonner will provide you with the knowledge and tools that you need to increase your business’s conversion rate, and sell more trips. You’ll have the unique opportunity to benefit from some of Kelsey’s successfully proven tour business coaching, as well as gain clear takeaways to improve your CRO strategy. 

The webinar will provide you with: 

  • Tangible steps you can take to improve your tour pages and get more customers
  • Actionable knowledge to avoid some of the most common pitfalls of website and tour page design
  • Real examples of strong tour descriptions and live feedback on how pages can be improved

To further support your learning, Kelsey will be dedicating a portion of the webinar to a live feedback session.  Upon registration, you’ll receive an email with information on how to submit your tour page for the opportunity to receive Kelsey's personalized feedback during the webinar!

If you can’t make the live webinar, make sure you register anyway to receive a recording afterward!


Meet the Speaker



Kelsey Tonner  (he/him)
Founder at Guest Focus

Kelsey Tonner is the founder of Guest Focus Tour Business Coaching and for two decades he’s been helping tour business owners as a mentor, consultant, speaker, experience designer, guide trainer, and award-winning tour leader. Since 2015, their programs have helped over 2,000 tour operators from 75+ countries around the world and Kelsey has been a regular speaker at over 35 industry events and conferences. Learn more or get involved at https://guestfocus.com.