How to Target Gen Y and Z Travelers

Get insights into attracting Gen Y/Gen Z travelers to your business


What You'll Learn

Intro to Gen Y & Z Travel
Learn what and who defines the Gen Y and Gen Z demographics, including the three key traveler cohorts.
How to Attract Gen Y & Z Travelers
Better understand the motivations and desires of the key Gen Y and Z traveler cohorts and how you can best attract them to your business.
Youth Travel Trends
Dive into the top five youth travel trends to better understand how to market to Gen Y and Z travelers.

  Course Duration: 40 minutes
  Course Language: English
  Closed Captions: English & Spanish
  Lifetime Access
  Shareable Course Certificate
 100% Online Lessons


Course Description

In collaboration with Contiki, this course explores how to attract the three key Gen Y and Gen Z traveler cohorts to your business, by examining what motivates them to travel and what they’re looking for in trips. You will learn not only how to attract these young travelers to your business, but also how to take advantage of the most recent youth travel trends.


WeTravel's Academy

Not quite the course you are looking for? Don't sweat it!
We have a bunch of great, free, and 100% online courses for you.

Frequently Asked Questions

Do I need to pay to access this course?

No, this course is entirely free! All you have to do is enroll in the course and you will be given free, lifetime access to the video lessons and course materials.

Do I need to be a WeTravel client to access this course?

No, you do not need to be a WeTravel client to enroll in any of our Academy courses. Our courses are available to everyone!

Can I message the instructor directly?

Unfortunately, you cannot message the course instructor directly, however if you have any questions or want additional information please contact: community@wetravel.com

If I have a question or need help, who should I talk to?

If you have any questions or need help with the course, please email community@wetravel.com and someone will get back to you as soon as possible!

Will I get a certificate after finishing it?

Yes! We want you to be able to share your achievement. Upon completion of any Academy course you will receive a Course Certificate directly to your inbox that you can share with your network!