JourneyWoman Badge Red TM 30

WeTravel Academy - New Course
Marketing Your Trips to Women Over 50 

Discover how to expand your business’s reach to attract the demographic with the greatest purchasing power.


What You'll Learn

Introduction to Mature Women Travelers

Discover the business case for marketing your trips to women over 50, who hold enormous purchasing power and are the decision-makers in their households.

Creating Trip Offerings for Women Over 50

Explore the essential elements that mature women look for when booking a trip such as group size, trip length, desired activities, and safety and accessibility considerations. 

Marketing Strategies for Women Over 50

Learn the marketing strategies and channels you should use in order to sell your trips to women over 50, including photography and language best-practices.

Course Language: English
Closed Captions: English and Spanish
Course Duration:  30 minutes
  Lifetime Access
  Shareable Course Certificate
 100% Online Lessons


Course Description

Created in partnership with JourneyWomen, this short course provides the business case for why you should be marketing your trips to women over 50, who according to Forbes “represent over $15 trillion dollars in purchasing power and are the healthiest, wealthiest, and most active generation in history.” The course will teach you how to adapt your trip offerings to appeal to mature women through offering key activities, trip elements, and safety considerations. Finally, you’ll learn specific marketing strategies to appeal to this powerful demographic, including which promotional channels, assets and language to utilize.


WeTravel's Academy

Not quite the course you are looking for? Don't sweat it!
We have a bunch of great, free, and 100% online courses for you.

Frequently Asked Questions

Do I need to pay to access this course?

No, this course is entirely free! All you have to do is enroll in the course and you will be given free, lifetime access to the video lessons and course materials.

Do I need to be a WeTravel client to access this course?

No, you do not need to be a WeTravel client to enroll in any of our Academy courses. Our courses are available to everyone!

If I have a question or need help, who should I talk to?

If you have any questions or need help with the course, please email community@wetravel.com and someone will get back to you as soon as possible!

Will I get a certificate after finishing it?

Yes! We want you to be able to share your achievement. Upon completion of any Academy course you will receive a Course Certificate directly to your inbox that you can share with your network!