WeTravel Academy - New Course
Marketing Your Trips to Women Over 50
Discover how to expand your business’s reach to attract the demographic with the greatest purchasing power.
What You'll Learn
Discover the business case for marketing your trips to women over 50, who hold enormous purchasing power and are the decision-makers in their households.
Explore the essential elements that mature women look for when booking a trip such as group size, trip length, desired activities, and safety and accessibility considerations.
Learn the marketing strategies and channels you should use in order to sell your trips to women over 50, including photography and language best-practices.
Course Language: English
Closed Captions: English and Spanish
Course Duration: 30 minutes
Shareable Course Certificate
100% Online Lessons
Created in partnership with JourneyWomen, this short course provides the business case for why you should be marketing your trips to women over 50, who according to Forbes “represent over $15 trillion dollars in purchasing power and are the healthiest, wealthiest, and most active generation in history.” The course will teach you how to adapt your trip offerings to appeal to mature women through offering key activities, trip elements, and safety considerations. Finally, you’ll learn specific marketing strategies to appeal to this powerful demographic, including which promotional channels, assets and language to utilize.
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Frequently Asked Questions
No, this course is entirely free! All you have to do is enroll in the course and you will be given free, lifetime access to the video lessons and course materials.
No, you do not need to be a WeTravel client to enroll in any of our Academy courses. Our courses are available to everyone!
If you have any questions or need help with the course, please email email@example.com and someone will get back to you as soon as possible!
Yes! We want you to be able to share your achievement. Upon completion of any Academy course you will receive a Course Certificate directly to your inbox that you can share with your network!