Free webinar presented by WeTravel
Tracking Trends in Multi-Day Group Travel
Tuesday, May 28th ● 1h
9 am PT ● 12 pm ET ● 4 pm GMT
We all read them: The reports on trends shaping multi-day group travel in 2024. Now we’re curious if those travel trends have come to be or not – are you? Join industry leaders Adventure Travel Trade Association (ATTA), Student and Youth Travel Association (SYTA), and WeTravel to track this year’s top-predicted travel trends with mid-year booking data and research.
Can’t make the live event?
Register anyway and we’ll send you the recording!
About
Every year, industry professionals dive into industry reports to find the top travel trends influencing traveler behavior – and, therefore, business focuses. In January, several reports took data and survey results from thousands of global travel businesses to better understand what’s ahead for multi-day group travel, including our business.
From the types of experiences being booked to the booking behaviors to the rising destinations, we’re as interested as you are to benchmark the predictions against mid-year data to see: Have industry predictions come true? Or are there new, emerging trends we need to prepare for?
Join ATTA, SYTA, and WeTravel in an engaging discussion on how accurately last year’s forecasts match the current realities of the state of multi-day group travel. We’ll follow the travel booking ecosystem from how travelers are booking, what types of experiences they are booking (and in which destinations), and how travelers are paying.
The webinar will conclude with an audience Q&A session, so please bring any questions you have for our experts. And if you can’t make the live webinar, be sure to register anyway to receive a recording!
Meet the Speakers
Shannon Stowell
CEO of Adventure Travel Trade Association (ATTA)
Shannon Stowell has led the Adventure Travel Trade Association (ATTA) as CEO since 2004, pursuing the vision that it could be a powerful force for good in travel. ATTA holds conferences, produces research, performs training, consults and creates marketing programs for destinations and organizations. Shannon has been advocating for responsible tourism for the past 18 years and is part of the founding board of the Adventure Travel Conservation Fund. He also co-authored a book in 2008, published by National Geographic (foreword by Sir Richard Branson): Riding the Hulahula to the Arctic Ocean — A guide to 50 Extraordinary Adventures.
Carylann Assante (she/they)
CEO of Student & Youth Travel Association (SYTA)
A seasoned tourism and association executive with more than 30 years of experience in the industry, Carylann Assante, CAE serves as the Chief Executive Officer of the Student & Youth Travel Association, the international association that promotes student and youth travel worldwide. Carylann is also the Chief Staff Officer of the SYTA Youth Foundation, the philanthropic arm that provides scholarships and educational experiences for students and youth who are unable to travel due to financial and personal hardship. Carylann also leads SYTA’s two other brands, the Center for Student Travel Safety and Student Travel Research, a major initiative to quantify the value of student travel worldwide.
Maria Claudia Lira Alban (she/her)
Head of Emerging Markets at WeTravel
Maria Claudia leads the expansion of WeTravel in new emerging markets. Aside from enabling our global users to streamline their booking process and be part of the WeTravel Network, she is also passionate about adventure travel, sustainability and digitalization, constantly collaborating in the creation of travel-related educational content, and participating in events with industry key players, where travel companies can learn more about digital transformation.
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